Market Analytics

Whatever you would like to know about the automotive market, Gruzdev Analyze can help you. With our team’s combined expertise of more than 100 years and over 1,000 different projects, we know the automotive after-sales market better than any other company.

We will be glad to provide you all the latest and up-to-date figures so you can make data-driven decisions. We can interview all the distribution level from manufacturer dealers/distributors all the way till end users/clients. We have all the tools to do quantitative surveys online, by telephone or face-to-face; qualitative surveys – online or offline focus-groups, deep interviews, hall tests and mystery shopping.

Customer Journey

Customer journey surveys are one of the top priorities for any marketer. It doesn’t matter the size of the company, car manufacturer, or minor repair workshop; clients are all we have. Customer journey surveys combine points of contact, means of communication, satisfaction, effort, and barriers so you can have a clear vision and increase the loyalty of your clients. Increasing client loyalty has a direct effect on your profit and margin.

Clients are all we have, but who will serve our clients? Employees, sales managers, service consultants, representatives, mechanics – their job is to make clients happy. The manager and owner’s job is to make them happy. This is the only way – only happy employees can make clients happy, and only satisfied clients bring margin. Besides your personnel’s wishes/dreams and problems, there is also an excellent and cheap technique to measure the brand power interviewing just your employees.

Content Surveys

The information century already passed, now we live in a world of attention. We should always fight for clients’ attention, so we need to feed them with something interesting continuously. But where to get this exciting content for your website, social media, publications, and press releases? Content surveys are a great tool.  Ratings, articles, posts, infographics, all based on micro surveys, will provide you enough content for your clients.